PSYC12H3 Lecture Notes - Mortality Salience, Longitudinal Study, Angina Pectoris

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Ageism stereotypes, prejudice, & discrimination based on age. A group that we are more okay with expressing our stereotypes about. Importance of studying elderly: elderly population will double by 2030: unlike other prejudices, elderly are out-group that will one day become in-group for you. This make them feel weak, futile, and unable to do things on their own. If so, are these associations implicit/automatic: participants are all young, evaluative priming task, old vs. young subliminally primed (55 ms, positive vs. Negative traits presented after prime: dv: rt to words (faster rt = stronger association) E. g. , presented with the word old and then word selfish . Participants have to make the decision whether the word is good or bad. It takes longer to react to young and negative and shorter to young and positive traits: there are no differences between the rt for positive or negative traits for the old.

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