MCS 1000 Chapter Notes - Chapter ch.1: Customer Satisfaction, Influencer Marketing, Interactive Marketing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Marketing affects all individuals, all organizations, all industries, all countries and out natural environment. Knowing about marketing should make you a better consumer, enable you to be a more informed and responsible citizen, and even help you in your career. What marketing is and what it is not. Although it is one of the most visible aspects of marketing, it is but one small element of marketing. Many market experts believe that effective marketing can reduce the need for selling. While good marketers are sensible, perceptive and traits alone are not sufficient for making successful market decisions. Effective marketing requires intimate knowledge and understanding of consumers and the marketplace which foes beyond common sense. Marketing: the activity for creating, communicating, delivering, and exchanging offerings that benefit the organizations, its stakeholders and society at large. This definition stresses the importance of delivering genuine benefits in the offerings of goods, services, ideas and experiences marketed to customers.