SOC 2700 Chapter Notes - Chapter 8: Social Desirability Bias, Sampling Frame, Leading Question

• School: University of Guelph
• Department: Sociology
• Course: SOC 2700
• Professor: Reza Barmaki

Document Summary

Survey research developed within a positivist approach to social science. The survey asks people called respondents about their beliefs, opinions, characteristics, and past or present behaviour. Surveys are appropriate for research questions about self reported beliefs or behaviours they are strongest when the answers people give to questions measure variables. The following can be asked in a survey: behaviour, attitudes\beliefs \opinions, characteristics, A limitation of survey research is that it provides data only what a person or organizations says, and this may differ from what he or she actually does. Survey researchers sample many respondents who answer the same question- they measure many variables, test multiple hypotheses, and infer temporal order. An association among variables is measured with statistical techniques. Survey research is often called correlational- where survey researchers use questions as control variables to achieve their physical control over temporal order and alternative explanations.