PSYC 1020H Chapter Notes - Chapter 7: Long-Term Memory, Semantic Network, Encoding Specificity Principle

• School: University of Waterloo
• Department: Psychology
• Course: PSYC 1020H
• Professor: Teresa L.De Cicco

Document Summary

Need to pay attention to information to remember it. Attention: involves focusing awareness on a narrowed range of stimuli or events. Attention like a filter that screens out most stimuli and allowing a few to pass into awareness. Depends on cognitive load when attending to complicated, high-load tasks, selection occurs early. When are involved in simple low-load tasks, attention screening happens later. Elaboration: linking a stimulus to other information at the time of encoding (additional associations help people to remember info) Visual imagery can help enrich encoding (high-imagery words are easier to remember) Dual-coding theory: memory is enhanced by forming semantic and visual codes, since either can lead to recall. Self-referent encoding: involves deciding how or whether information is personally relevant (promotes additional elaboration and better organization of information if you can apply it to yourself) Storage: involves maintaining encoded information in memory over time.