CRI 630 Lecture Notes - Lecture 5: New York, New Haven And Hartford Railroad, Media Planning, De Beers
18 Apr 2017
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Chapter 7: the kid in upper 4: what is exvertisement or issue advertising , what economic environment led to the rise of this type of advertising , rise of products available after world wars. Shifted the conversation (using the power of emotional story telling ) to shift the conversation to wartime stories. Was so successful that it was used across the country, and was used to raise money for the red cross to sell war bonds and build morale for the us. 84 lumber ad that was featured during the super bowl: issue advertising about trumps wall , almost nothing to do with the product itself. Other rocks ( and auto, trabel) were more exotic than the clear diamonds: diamonds weren"t rare anymore. Carat weight, colour, cutting , clarity were introduced: price was referenced in terms of two months salary , transforming transparent rocks into instruments of love gave the diamond ritualistic, totemic meaning.
