Marketing MKT 3343 Study Guide - Quiz Guide: Marketing Mix, Market Segmentation, Relationship Marketing

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This is a 77 que s tion e xa m ove r cha pte rs 1 - 4. You will ha ve 90 minute s to comple te it, which s hould be ple nty of time if you ha ve pre pa re d we ll. The que s tions a re not de s igne d to be s uch tha t you ca n look up the a ns we r in the book or in your note s . If you ta ke the e xa m ove r a wi-fi conne ction a nd ge t dis conne cte d, the re will be no ma ke -up opportunitie s . Environme nta l force s : the uncontrolla ble force s in a ma rke ting de cis ion involving s ocia l, e conomic, te chnologica l, compe titive , a nd re gula tory force s .