CMST 1A03 Lecture Notes - Lecture 6: Macbride Report, Media Ecology, Canadian Cultural Protectionism

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Growing at a rate of 5. 9% per year. Media economics : ensuring that the communications needs & desires of society are met through a system that remains accessible & affordable, while also making sure producers & distributors are compensated. 4 group"s served by the media: (they all participate in the economy) public service/ social purpose: owners : ranges from corporations to individuals with their own website. Motivated by profit or: audience"s : consumers (were passive, but are much more active), advertisers : promote goods & services to sell, & project a kind of brand identification. They buy: workers : star directors/actors to those who earn money in the film industry (ex- electrician, etc. , governments: adopt laws + guidelines that compel media orgs to serve needs + wants. Some are paid royalties, others are paid hourly, etc. access to media audiences.

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