COMMERCE 1BA3 Lecture Notes - Lecture 3: Byrsonima Crassifolia, Social Identity Theory, Subjective Constancy
23 Apr 2017
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Document Summary
Process of interpreting the messages of our senses. 3 factors that in uence perception: you how you"re feeling in the moment. Defence: them/ it: target, situation - nfl and rihanna. People form perceptions of your selfself rst. Based on their personal characteristics (form personal identity) and. Their membership in social categories (social identity) Perceive members of your own categories as quite similar to each other whereas members of other categories are quite different from those in your category. Typical, but not always, perceive your own category as. Drive for perceptual consistency and perceptual constancy, when it comes to speci c targets. Perceptual bias makes it really hard to change perceptions. Speaking up for a group that doesn"t agree. Employment interview - active bias by interviewee, biased. Rater (leniency, harshness, central tendency, halo (one good attribute, so they think everythings good), and similar to me effects) Behaviourally anchored rating scale (bars) - see exhibit 3. 12.
