AMST 1154 Lecture Notes - Lecture 13: Kfc, Simplot, Cultural Imperialism

• School: University of Iowa
• Department: American Studies
• Course: AMST 1154
• Professor: Rabinovitz Lauren

Document Summary

Big mac rap: 15 million hits, food ite(cid:373)s so fa(cid:373)iliar the(cid:455) (cid:272)a(cid:374) (cid:271)e (cid:862)de(cid:272)oupled(cid:863) fro(cid:373) (cid:449)hat the(cid:455) sig(cid:374)if(cid:455) for a so(cid:374)g of rhyming over the beat, parody of take-out, drive-thru ritual, satire about alienated fast food worker. Fast food nation (cid:862)the founding fathers(cid:863) heroes of. Individualism & the american dream: ray kroc: m(cid:272)do(cid:374)ald"s, harland sanders: kentucky fried. American success stories: entrepreneurial efforts: w. j. kellogg, carl swanson, domenico ghiradelli, clarence birdseye, charles birdseye, charles lubin, geno palucci. Food (map: 1933, 1950: 20% disposable income on food; 15% at home; 5% away. Who are we now: 2007: 9. 8% disposable income on food 5. 7% at home; 4. 1% away, however, low0income households (lower than ,000. Food at home: 2/3 supplied by supermarkets, 1/3 (cid:271)(cid:455) (cid:862)(cid:374)o(cid:374)traditio(cid:374)al food retail (i. e convenience stores, take-out, far(cid:373)ers" (cid:373)arkets, organic food stores, farmer" (cid:373)arkets: suppl(cid:455) appro(cid:454)i(cid:373)atel(cid:455) 1% of (cid:374)atio(cid:374)"s food, walmart supplies nearly of (cid:374)atio(cid:374)"s food (