CMNS 331 Lecture Notes - Lecture 5: Discourse Analysis, Content Analysis

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 331
• Professor: Nawal Musleh- Motut

Document Summary

Used to delineate trends, patterns, and absences over large aggregated texts . Normally relies on the application of simple or advance statistical techniques to create a. Big picture of how a particular issue or event has been covered: discourse analysis: Principally concerned with examining the representation of ideologies or codes that a given report or larger body of texts may be said to signify. Hartley the ability in certain historical periods of the dominant classes to exercise social and cultural leadership, and by these means - rather than by direct coercion of subordinate classes - to maintain power over the. Hegemony operates by winning consent to ways of making sense of the world that do in fact make sense, i. e. they t with the interests of the hegemonic alliance of classes.