PSY320H5 Lecture Notes - Working Memory, Interference Theory, Implicit Memory

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Memory is assumed to consist of three stores: Attention process of selectively looking, listening, smelling, and feeling. Attention span -is the amount of time a person can concentrate on a single activity. The ability to focus one"s mental or other efforts on an object or activity. Stm can hold 5 to 10 bits of information at a. Without rehearsal, information in stm fades after 15- 20 seconds. to form meaningful units. time. information. Encoding strings, letters, and numbers are stored phonologically. Elaborative rehearsal: information is related to other knowledge. Ltm is enduring; it holds facts, images, & skills, potentially for a lifetime. Semantic: generic knowledge of facts; our personal encyclopedia. Implicit memory: unconscious skills, conditioned learning, and associative memory. Interference theory: conflict between new and old memories. Proactive interference: old memories interfere with recall of new information. Retroactive interference: new memories interfere with recall of old information.

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