PSY220H1 Chapter Notes - Chapter 3: Illusory Correlation, Counterfactual Thinking, Visual Cortex

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Preconceptions guide how we perceive and interpret information. Priming activating particular associations in memory e: tell people to complete sentences containing words such as old , wise and retired . These same people would walk more slowly to the elevator than those not primed with aging-related words. Also, participants interviewed in front of a fast food restaurant more preferred a smaller amount of cash now then waiting for a larger one. Our thinking and acting are primed by events of which we are unaware (if they"re presented subliminally). E: those exposed to the scent of a cleaner were quicker to identify cleaning- related words and describe their day by stating more cleaning-related activities. Also can work for bad things in life: watching a scary movie you immediately think small noises are intruders, depressed moods prime negative associations, med school syndrome.

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