COMM 320 Chapter Notes - Chapter 1-10: Ebay, Reverse Engineering, Certification Mark

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Academic deinition: the process by which individuals pursue opportunities without regard to resources they currently control. Venture capitalist: entrepreneurship is the art of turning an idea into a business entrepreneurship. Explanation of what entrepreneurs do: entrepreneurs assemble and then integrate all the resources needed the money, the people, the business model, the strategy. To transform an invention or an idea into a viable business. Conservative irms: take a more wait and see posture. Why do people become entrepreneurs: desire to be their own boss, desire to pursue their own ideas. Characteristics of successful entrepreneurs: passion for the business. The number on characteristic shared by successful entrepreneurs is a passion for the business. This passion typically stems from the entrepreneur"s belief that the business will positively inluence people"s lives: product/customer focus. A second deining characteristic of successful entrepreneurs is a product/customer focus.

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