COMMERCE 2MA3 Lecture Notes - Stock Keeping Unit, Marketing Mix, Six Sigma
2 Apr 2013
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Look externally for opportunities and develop core competencies to be successful ex. Look at core competencies internally and see where it can be applied. Product: good or service or idea that offers both tangible and intangible attributes (end benefits) to satisfy the customer: tangible benefits are specific (taste/feel) Product mix: number of product lines offered by a company. Product line: group of products that are closely related in some important way (i. e. used together, sold to same customer group, fall within given price range, etc. : examples: Products that meet similar needs (personal care product line or food product line) Products that are used together (all products associated with fishing) Products that are sold to specific groups/types of customers. Classifying products to clarify and simplify manage. Types of user: consumer goods: products purchased by ultimate consumer, business goods: products that assist directly/indirectly in providing products for resale.
