SMG MK 323 Study Guide - Final Guide: The Sender, Product Placement, Mass Media
Document Summary
Social media: content distributed online to facilitate interpersonal interactions. Through these connections marketers and customers share info (opinions, etc) Excite customers: social media related offers excite customers, relevancy through personal offers (google analytics, location based applications can help bring the offer to the customer when they are in the process of ordering. Help them experience: youtube helps provide customers with how services and goods work, how to use them, social media is big for feedback/recommendations, home depot diy encouragement online chat for project help. Give them an opportunity to engage: these three e"s set the stage to engage the customer, positively engaged customers are more profitable. Thought sharing sites (blogs) educate and engage. Corporate blogs have high level control as opposed to normal blogs. Professional blogs are those written by people who review and give recs on products and services. Need to shop: showrooming: customers can scan a product in stores and compare prices online.
