REC280 Chapter Notes - Chapter 10: Best Western, Big Band, Business Travel

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Travel services make up a major component of the tourism"s sales force. Tour operator sells travel at a wholesale level: sell packages through retail travel counselors (not to them, pay retail travel counselor a commission (volume incentive aka override, sell travel they have contracted ahead of time. Travel counselor sells travel at the retail travel: sell any travel packages. 39,000 canadians work in this industry (usually highly educated) Le grand tour was designed to educate sons in the ways of the civilized world. 1st travel package made by a minister. Thomas cook left ministerial calling to form 1st travel agency. Early tours individually designed for the rich. Tours are also prepaid, so traveler doesn"t worry about running out of money. Jet travel made travel affordable to middle class. Tour wholesaler acts as an intermediate between the supplier and travel agency: suppliers request pre-purchase of the products to guarantee low prices.

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