COMMERCE 1E03 Chapter 15: Chapter 15 - 1E03 Slides
3 May 2017
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Brands have the ability to create significant economic value for the businesses they serve, as well as for stakeholders. Fare better in economic downturns support their communities and instill pride. Brand name selection: suggest product benefits and qualities easy to pronounce and remember. Simple and distinctive can be protected legally translate easily and in international markets. Rbc financial group (formerly royal bank of canada) Packaging (5th p): all the activities of designing and producing the container for a product. Protecting the goods inside, standing up under handling and storage. Providing information on warranties, warnings, and other consumer matters. Giving some indication of price, value, and uses. Traditional s-shape life cycle (plc): theoretical model with four stages: The break-even point (bep) = the quantity at which total revenue and total cost are equal and beyond which profit occurs. Bep = fc / (unit price uvc) Helen is adding greeting cards in her bookstore. The greeting cards will sell for each.
