COMMERCE 4MC3 Study Guide - Midterm Guide: Sustainable Design, Cluster Analysis, Universal Design
Document Summary
Film corporation short evaluation system ( yes or no after reading) - also used in b2b but not called concept testing. Not applicable in personal sense cases (taste or smell etc) [warhead sour candy] Not applicable in new art and entertainment need t test the real experience. Not applicable in new technology when users cannot visual it. Can"t ask people to predict reactions on something they have never experienced prior. Consumers don"t always know what problems they have. Producers estimate of benefits from said features. Consumers estimate of benefits from said features. Therefore statement about anticipated product features that will yield selected benefits. First purpose identify very poor concepts to be eliminated. Second purpose estimate sales / trial rate of product -- market share/revenue generation. Scale of 1-5 definitely buy to definitely would not buy. Combined with importance ratings to predict preferences in new products.
