GMS 200 Study Guide - Final Guide: Multinational Corporation, Turnitin

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Turnitin confirmation#: 313335012: bata"s international business strategy was developed in 1909 with the first export sales in. Germany, the balkans, and in the middle east. Next strategy was developed in 1929, when the company expanded its international operations in switzerland, germany, england, France, yugoslavia, poland, the netherlands, the u. s and india. 4 million pairs of shoes which were sold across canada and all around the world. Bata focused on expanding its international reach through new markets but after not being able to compete with chinese imports, in 2000, bata had expanded into russia, poland, Croatia, and slovenia, also into new markets in china, along with the opening of bata retailing stores. Bata is definitely a multinational corporation because it is managed by 4 business units along with 40 production facilities in 26 countries, serving more than 1 million customers/day. Along with strong communication system, i would also require to encourage multiculturalism and diversity among the employees working in my company.