CMN 600 Lecture 6: Week 6-Visual Communication

• School: Ryerson University
• Department: Communication
• Course: CMN 600
• Professor: Shiga John

Document Summary

How images communicate: 2 approaches: realist view, (cid:862)(cid:272)op(cid:455) (cid:373)odel(cid:863) of (cid:448)isual per(cid:272)eptio(cid:374) a(cid:374)d represe(cid:374)tatio(cid:374) Images reflect objects in the real world: rhetorical view. I(cid:373)ages are (cid:374)ot (cid:373)irrors or (cid:449)i(cid:374)do(cid:449)s (cid:271)ut (cid:862)s(cid:455)(cid:373)(cid:271)oli(cid:272) artifa(cid:272)ts constructed from the (cid:272)o(cid:374)(cid:448)e(cid:374)tio(cid:374)s of a parti(cid:272)ular (cid:272)ulture(cid:863) James kinneavy (theory of discourse): exposition= focus is on representing reality as accurately as possible, persuasion= focus is on trigger action on part of audience or changing the way audience thinks, feels, acts. Photographs and moving images are constructed (they are not neutral reflections of reality) Anchorage: captions, slogans, or other words that reinforce intended meaning. Image choice and camera work: framing, cropping, focus, distance, movement angle etc. Juxtaposition: placement of writing or other information near an image to influence its meaning. Genre: generic frameworks or categories of media texts that establish audience expectations. Bill nichols: 5 documentary modes: expository, most commonly used mode in science documentaries, (cid:862)(cid:448)oi(cid:272)e of god(cid:863) (cid:374)arrator.