MB109 Chapter 7: mb 109 chapter 7
5 May 2017
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There is a big difference between hearing and listening. Stressing certain letters or words in a sentence, changes the message and people have to listen carefully for it. So(cid:373)eti(cid:373)es (cid:449)e do(cid:374)"t liste(cid:374) to (cid:373)essages (cid:271)e(cid:272)ause (cid:449)e thi(cid:374)k that it (cid:449)o(cid:374)"t ha(cid:448)e a(cid:374) i(cid:373)pa(cid:272)t o(cid:374) us/ it"s useless. Most of the time, failing to listen has consequences. Research indicates a need for training in this area. Brownell (2002) listening serves one of the most important information gathering functions. Most of us are worse listeners than we think. Rated as the most important workplace skill: 30% for hourly employees, 60% for managers, 75% for executives. New technology and changes in business: who; how when we listen. Make sure you select the correct part of the information you are hearing. Anyone who is in a position to conduct interviews: medical doctors 200 000 interviews (lipkin, 1996, teachers 175 000. Improvement in listening skills: positively correlated with increase in relational standing.
