PSYC12H3 Lecture Notes - Ambivalent Sexism, Part Of Speech, Antifeminism

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4 Apr 2013
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Definition: stereotypes, prejudice, & discrimination based on age. Although largely applied to older adults it can also apply to the young juvenile. Importance of studying elderly elderly population will double by 2030. Unlike other prejudices, elderly are out-group that will one day become in group. What form does ageism take: patronizing language overaccomodation, baby talk, patronizing behavior infantilzation, condescending treatment, We are more ok with expressing our stereotypes about elderly people and the obese. Ageism: do people have negative associations with elderly, answer: people do have stereotypes both positive and negative but what. If so, are these associations implicit/automatic? about at the level of implicit noticing. Old vs. young subliminally primed (55 ms: evaluative priming task, positive vs. Negative traits presented after prime: dv: rt to words (faster rt = stronger association) Results: negative words are more associated with old than with young, positive words are more associated with young than with old.

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