MKT 473 Lecture Notes - Lecture 19: Sampling Frame
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The data the research returned: conclusions: Generalizations that answer the questions raised by the research objectives or otherwise satisfy the objectives: recommendations: Co(cid:374)clusio(cid:374)s applied to (cid:373)arketi(cid:374)g strategies or tactics that focus o(cid:374) a clie(cid:374)t"s achievement of differential advantage. Prefatory: title page, table of contents, executive summary. Main body: background, methodology, findings (primary and secondary, conclusions and recommendations, appendices. Portion of a research report that explains why the research was done, what was found, what those findings mean, and what action, if any, management should undertake: roughly one page. Make it its own page: should be the most persuasive part of the entire report and self-contained. What type of study (exploratory, causal, descriptive) Data collection method (interviews, focus groups, etc. : sample design. Target population, sampling frame, response rate: data collection, analysis. Findings and answers to the research objectives: limitations: What could have influenced or biased the response in any way: conclusions & recommendations.
