CMST 1A03 Lecture Notes - Cultivation Theory, Social News Website, Microblogging
5 Apr 2013
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Alex s vigny, phd, apr, mcipr (autumn term, 2011) Uhc chapter 8: social media & communication theory . Social media: it is the world you already know : made conversational, amplified by digital media, and moving at lightspeed. Facebook: 200m users in 1 year and passed 800m users in 2011. Develop and categorize networks of friends and acquaintances by various dimensions of affinity. Classify people by their likes and dislikes, profession, taste, ethnic or religious group, etc. Easily keep track of all this information. What makes a medium social: facilitates human interaction, facilitates the flow of user-generated content, one-to-many communication, can be used at little or no cost. Comparing social and traditional media: what they have in common: Both use a channel (electronic or physical: unique properties of social media: Accessible, immediate, changeable: caf or sushi restaurant owner, change scenery, food, etc, same goes with social media - see history, bring in new features.
