MCS 1000 Chapter 15: Chapter 15_Retailing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Tim horton"s is a canadian retail success story: adapted to the consumer"s changing desires, has good social responsibility. Retailing: all activities involved in selling, renting and providing goods and services to ultimate consumers for personal, family or household use. Producers and consumers meet through retailing actions, but retailing also creates customer value and has a significant impact on the economy: critical to canadian and global economies. Employs 2 million people (1 in 8 jobs), second largest labour force in the country. Major retail categories: automotive, food, furniture, clothing. Some canadian retailers have annual sales revenues that surpass gdp of some countries. China is the 3rd largest retail market. Retailing is an important component for marketing that has several variations for manufacturers, consumers and the economy. The large number of alternative forms of retailing makes it easier to understand the differences the differences among retail institutions by recognizing that outlets can be classified in several ways.