ADM 2320 Lecture Notes - Lecture 3: Human Resource Management, Market Segmentation, Marketing Effectiveness

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Gurprit Kindra

Document Summary

A broad description of the rms objectives and scope of its activities. Something the rm can consistently do better than its competitors. Written document that discusses competitor strengths and weaknesses, and the. Sequential planning e. g, a diversi cation strategy introduces a new product or service to a market segment that. _______________. is currently not served includes many ethnicities already exists does not traditionally respond to mixed media. > core competency = satisfy customer needs (people, knowledge, facilities, patents, technology etc. ) > applied to target markets, products etc: competition. > identify and analyze direct and indirect competitors. > competitive intelligence (ci) used to collect and synthesize info: corporate partners. > firms are part of alliances few work in isolation. Culture = the shared meanings, beliefs, morals, values, & customs of a group of people. > powerful in uences in consumer buying decisions what they buy, where they, how they buy, how much they spend: demographics.