MGTA36H3 Lecture Notes - Lecture 10: Closed Captioning, Universal Design, Assistive Technology
Document Summary
Audience analysis: define the existing target audience, often the audience is too broadly defined at first, primary and secondary audience. Income: ethnicity, education, level, occupation and, religious. Audience factors: personal characteristics, maturity level, motivation, expectations/aspirations, learners with disabilities, assistive technologies (screen readers, closed captioning, universal design for. Important to analyze the audience data - do not just list demographic information or factors. Industry information: survey or questionnaire, 360 survey, observation. Audience characteristics summary: who they are, characteristics/ Demographics: predispositions and prejudices, what they know, prior knowledge and skills. Primary and secondary: level of education, where/when, location/viewing situation, how many, why they will view, motivation, emotional composition, primary audience is the decision makers or the people who will need info/training, secondary audience might also benefit. The ngo of the cango: need, goal and objectives, written in a particular format**, guides the design/development process.
