BU457 Chapter Notes - Chapter 1: Cirque Du Soleil, Station Wagon, Minivan
Document Summary
The most effective way to cope with change is to create it . Cirque du soleil reinvented the circus since it was qualitatively different, appealing to a different customer group adults and corporate clients who would pay a significantly higher price. It was so different that it made the traditional circus irrelevant and changed what the customers was buying. Chrysler mini van also reinvented the market and changed transportation. It"s natural to look for growth by energizing the current. Successful early market leaders tended to share certain traits. Managing category perceptions to be aware that their challenge is not only to create an offering and a brand but also to manage the perception of the new category/subcategory. When a new category/subcategory is formed the innovators need. Good ideas are more likely to happen if they are valued by the. Blue oceans are usually formed by new innovation, going from. Can take many forms yoplait"s go-gourt, the yogurt in a tube.
