COMM 151 Chapter Notes -Nominal Group Technique, Brainstorming, Delphi Method

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They"re more vigilant with more people scanning the environment. More generation of ideas, and different perspectives. Better evaluation of ideas extreme ideas should be offset by the rest of the group. People are more accepting of decisions they took part in and more committed to it. Diffusion of responsibility: ability of group members to share the blame, or pass it off to someone else. Generally outperform individuals, if: there"s a diverse skill set (non-conflicting, division of labour, historical data properly used. Individual judgement combined and weighted according to expertise. Time: discussion, debate, and coordination is a lengthy process with many individuals. Conflict: when personal motives are involved the best overall decision, may not be chosen. Domination: defeats the purpose of group decision making, low acceptance. Groupthink: capacity for group pressure to damage the mental efficiency, reality testing, and moral judgement of decision-making groups. Illusion of morality: rationalization, stereotypes of outsiders, pressure for conformity, self-censorship, mindguards.

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