FSN 232 Study Guide - Holt Renfrew, Making Money, Michelle Obama
8 Apr 2013
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Roles of the fashion system: transfer meaning from culture to goods, invents new cultural meaning. It needs to sell, ppl wont want something that"s tooo old or tooo new. Business pressures: the marketing and promotion they have to communicate the brand; the designer has to think how can they enhance the buyer a challenge. Pressures because they have to make multiple lines a year. Nonstop fashion cycle: conceptual idea of theme, design collection, select fabric, make samples, outsource manufacturing, obtain exposure and marketing, retail, evaluate success and earnings, begin planning for next season. There already is so much pressure to deal with. The power of stylists stylists can become designers etc, vice versa. Quote page 268 : stylist is involved in every process. Choreograph the presentation of the garment, accessories etc. Most work free lance or work through an agency. Hve pressure to find next upcoming look. Party photographs were becoming popular at this time.
