FSN 132 Study Guide - Aritzia, Zipper, Horrible Bosses
8 Apr 2013
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Document Summary
Business is very competitive, so many levels to pursue; figure out what side of the business you want to work and and focus on that. Get your foot in the door volunteer, even retail is great because it exposes you to how a business works; internships magazines, and big brands like joe fresh have great internships. You need to work hard, everyone is your competitor. You are not in a worthless degree education is your greatest weapon. Pr is the biggest umbrella for all communication. French connection makes sure theyre featured in as many magazines etc as possible. Social media not pushy or aggressive and not always promoting there stuff (giveaways); talk to people who live the lifestyle of targeted market etc. Steven marks founder 40 years ago. Fcuk scandyyy, cheeky ;) built this 20 years after brand was founded. Tired of fcuk changed image some people were confused by french connection ; still sell fcuk shirts.
