PSYC 2310 Lecture Notes - Blood Transfusion, Wyou, Agreeableness
8 Apr 2013
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Attitudes: positive and negative evaluations of people, ideas, objects and events formed quickly, without conscious awareness classical conditioning, information, operant conditioning, observational learning information info received through social environment. Parents, teachers etc negative information stonger influence than positive information (negativity bias) Negative info mro eimpotant to survival tested through eeg"s, larger brain waves for negative classical conditioning. Association between an obect or person or event. Classical conditioning: a type of learning in which a neutral stimulus is repeatedly paired with a stimulus that elicits a specific response, and eventually the neutral stimulus elicits that response on its own. Mere ecposure: the phenomenon by which the greater the exposeure we have to a given stimulus, the more we like it. Subliminal persuasion: a type of persuasion that occurs when stimuli are presented at a very rapid and unconscious level can strengthen attitudes we already hold.
