Sociology 2206A/B Chapter Notes - Chapter 13: Data Quality, Fallacy, Go Native
9 Apr 2013
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Qualitative- researcher directly observes and participates in small scale settings. No math or complicated stats people watching. Meeting new people and finding out what they"re all about. Ethnography: means describing a culture and understanding another way of life from the native point of view; cultural knowledge. Tacit knowledge: includes the unspoken cultural norm for the proper distance to stand from others. Ethnomethodology: combines theory, philosophy and method; study of commonsense knowledge. Assumes social meaning is fragile and fluid, not fixed. Based on naturalism: observing ordinary events in natural settings, not in invented settings. Goal is to examine social meanings and perspectives. Usually conducted by a single team sometimes teams. Getting organized in beginning: human and personal factors play huge role, listening and looking, reading literature about methodology, general topic not specific hypothesis, disposes of preconceptions, and self knowledge. Field site: research on a setting; field site and question bound together.
