Sociology 2206A/B Chapter Notes - Chapter 10: Fallacy

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Document Summary

Reactive: people being studied and aware of it. Nonreactive: people being studied and not aware of it. Non intrusive, gets a natural read on peoples thoughts. Erosion measures: selective wear is used as a measure. Accretion measures: measures are deposits of something left behind. Follows logic of quantitative measurement conceptualized first, links to evidence. Content analysis: technique for gathering and analyzing content of text. Coding: turns aspect of content that represent variables into numbers. Good for 3 types of problems documents. When a problem has to be studied at a distance hard to access fully. Reveal messages in text that are difficult to see with causal observation. Coding system: set of instructions of rules on how to systematically observe and record content from text. Units: unit of analysis; words, phase, theme, plot. Structured observation: systematic, careful observation based on written rules of how to classify and categorize observations. Frequency: counting whether something occurs or not and if so how often.

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