Management and Organizational Studies 2181A/B Chapter 3-7: OB Ch.3-7.docx

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Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment, people base their actions on the interpretation of reality that their perceptual system provides, rather than on reality itself. A perceiver past experiences lead the perceiver to develop expectations that affect current perceptions: needs unconsciously influence perceptions by causing us to perceive what we wish to perceive, emotions, such as anger, happiness, or fear, can influence our perceptions. Misperceiving the innocent comment of a friend when we were angry. Might see yourself differently than people on main campus. Model of the perceptual process: when the perceiver encounters an unfamiliar target, the perceiver is very open to the informational cues in the target and the situation. Selective perceivers do not use all of the available cues, and those they use are given special emphasis: perception is efficient but this can aid and hinder perceptual accuracy.

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