MKTG 317 Lecture Notes - Faith Popcorn, Botulinum Toxin, Virtual Reality
11 Apr 2013
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Document Summary
Emotional escape from daily routine (e. g. video games , movies, travel/ vacations) Allaying concerns over busy lifestyle by multitasking (e. g. bluetooth headsets, laptops, automated products) Markets can bundle offerings into clusters (e. g. cable tv, electricity, internet) Netflix, take out food, online shopping, entertainment systems. High end products that aren"t so bad in modesty (e. g. high quality food, chocolate) Pension plans, baby boomer (age 46-64) getting pension raising tax, Consumer categories hitting growth (e. g. nursing homes, toys for grandchildren, vacations, pharmaceuticals. Japan and korea shrinking population (worried how to support social systems without tax payer growing up and getting jobs). Help find solutions that meet consumer needs. Secondary data + primary data= all data sources. Academic and industry specific (journal of marketing) Can yield better results (more accurate and more control) The question (hard to ask non- bias questions) Open vs. closed ended question (essay question= open ended question, closed ended question= multiple choice.
