MKTG 317 Lecture Notes - Windex, Shared Experience, Aspirin
Document Summary
What is a product, product layers, branding, and product market alternatives. English french language, providing information that is benefit to the consumer, instructions, highlight product benefit, keep good safe (protection), ex. Cereal company that puts a baking recipe on the cereal box. Brand that is going to follow the rules, short, easy to say, easy to spell, memorable, differentiate from competition, somewhat related to product. Brand name that describes the product: kleenex, aspirin, Core product: products features or attributes soap with moisturizing cream. Functional product: how the product functions ease of application. Augmented product: augmentation done to basic product packaging. Potential product: the true solution the customer gets from the product consumer look younger longer. Core: chocolate flavored wafers with creamy lemon or vanilla flavored filling. Functionality: consumers can eat and enjoy, dunk cookies in milk. Potential: snack, fun to eat product, tastes good.