FRHD 3150 Chapter 19: Chapter 19.docx

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A conceptual or logical problem with the traditional view of motivation is that it involves circular reasoning. Motivating operation (mo): is an event or operation that (a) temporarily alters the effectiveness of a reinforcer or punisher (a value-altering effect) and (b) influences behavior that normally leads to that reinforcer or punisher (a behavior-altering effect) Unconditioned versus conditioned motivating operations: example- food satiation. Unconditioned motivating operations (umos), the value-altering effect is innate. However the behavior-altering effect of umos are learned- looking in the firige. Unconditioned motivating establishing operation (umeo) increases the effectiveness of a stimulus as a reinforcer without prior learning- deprivation of food. Unconditioned motivating abolishing operation (umao) because it decreases the effectiveness of a stimulus as a reinforcer without prior learning. - satiation. Conditioned motivating operations (cmos): alter the effectiveness of consequences as reinforcers or punishers because of prior learning. Both the value-altering and the behavior-altering effects are due to learning.

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