PSYB10H3 Chapter 2: PSYB10 CHAPTER 2.pdf
Document Summary
Chapter 2 methodology: how social psychologists do. A fundamental principle of social psychology is that many social problems, such as the causes of and reactions to violence, can be studied scientifically. The thing to remember is that when we study human behaviour, the results may appear to have been predictable in retrospect. Social psych is an empirical science with a well-developed set of methods to answer questions about social behaviour. Methods include observational method, correlational method, and experimental method. Theory organized set of principles that can be used to explain observed phenomena. Hypothesis testable statement or idea about the relationship between 2 or more variables. Observational method technique whereby researcher observed ppl and systematically records measurements of their behaviour. It is important that researchers define the behaviours of interest. Operational definition precise specification of how variables are measured or manipulated.
