COMM 200 Lecture Notes - Swot Analysis, Downside Risk, Cash Flow

• School: Queen's University
• Department: Commerce
• Course: COMM 200
• Professor: Gary J Bissonette

Document Summary

Simple formula for success: well-directed and positioned strategy + efficient and effective tactical execution = business growth and profitability, critical factors behind success formula. Create value that is meaningful and relevant. Build a business system which delivers the solution to the customers via the 6rs (right product, right place, right time, right price, right distribution etc. ) Execute required processes to deliver the goods . Select markets which will remain attractive and relevant for the future. Tactical success is driven by aligning the business system to support the organizations strategic intent. Industry demand life cycle (embryonic phase, rapid growth phase, maturity phase) Change in customer base = new customers + existing customers deserting customers. What aspect of this formula are we going to leverage to further grow the company: emerging nations still have new customers and can acquire these (ex. blackberry can get more customers in this market)