ENG 1131 Chapter 4: Chapter 4 ENG1131.docx
16 Apr 2013
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Use the direct approach if the bad news is expected or not very important: state the bad news simply and directly, give the reasons, give an alternative, if possible, close with a goodwill statement. You may be able to imply the bad news without actually stating it: give a helpful suggestion or alternative, if one exists, close with a goodwill statement. When using the indirect approach remember these tips: Don"t mislead the reader with an opening that is too positive. Do keep the reasons or explanations as short as possible. Do make sure the reader is clear about the bad news. Don"t end with a statement that is artificially upbeat. A company should be concerned with its public image, and treating job applicants poorly can give a business a bad name. Try avoiding the individual as a person. Make sure you indicate if it"s one job, or all jobs.
