CMNS 1115 Lecture Notes - Kinetic Art
Document Summary
Smart ( classy + up to date in the 1920s) set: smart america as arbiters of taste and manners, who went to polo games ?! Element of fantasy: education of taste and good manners (if are lacked good breeding) Uplife (educate you: didactic quality, education in taste, social scene and social rituals, tension between exclusivity and elitism vs. moderate price and popularity. Social ideas: a perfect family, harmony, social role unquestioned. The ensemble ( furniture at home: enhancement of domestic space , social status, women"s responsibility in creating aesthetics of space, ad offer specific adduce as to how to create a colour scheme (uplift) Domestic labour as artwork: text no longer necessary as consumers were assumed to have understood the message. High art: requires the reader to complete the ad ( signifier and signified) Kinetic art: movement, modern art rendering of message and theme, excitement of modernity, requires and expects the reader involvement in reading.
