AHSS 1030 Lecture Notes - Cardiovascular Disease, Consumerism, Job Security
17 Apr 2013
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Document Summary
Emotions: psychological, behavioural, and physiological episode that create a state of readiness. All have core affect evaluate the something is good or bad. Based on innate and learned responses to environment. Feelings: calculation of good or bad based on beliefs about the attitude object. Behavioural intentions: calculated motivation to act in response to the attitude object. Problem: ignores important role of emotions in shaping attitudes. How emotions influence attitudes: feelings and beliefs are influenced by cumulative emotional episodes, we listen in on our emotions. Potential conflict between cognitive and emotional processes. Companies are aware of the dual cognitive-emotional attitude process. They actively create more positive than negative episodes, which produces more positive work attitudes. Cognitive dissonance: a condition whereby we perceive an inconsistency between our beliefs, feelings, and behaviour. This inconsistency generates emotions (e. g. , feeling hypocritical) that motivate us to increase consistency. Easier to increase consistency by changing feelings and beliefs, rather than change behaviour.
