Sociology 2172A/B : Sociology Movie Notes.docx
18 Apr 2013
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Jean kilbourne talked about this for 40 years. Advertising is an over billion a year industry (u. s) Average american is exposed to over 3000 ads per day. Average american will spend 2 years of his or her life watching television commercials. Almost every aspect of popular culture is about marketing. Reason we believe we"re not influences advertising is quick, it"s cumulative, and it"s subconscious. Only 8% of an ad"s message is received by the conscious mind. The rest is worked and reworked deep within the recesses of the brain rance crain, former senior. Difficult to be healthy in a toxic cultural environment environment that surrounds us with unhealthy images and constantly sacrifices our health and our sense of well-being for the sake of profit. Ads sell values, images, concepts of love and sexuality, success, and of normalcy. To a great extent ads tell us who we are and who we should be.
