MGCR 352 Chapter Notes - Chapter 1: Ecrm, Customer Experience, Infor
18 Apr 2013
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2 or more individuals or organizations with unsatisfied needs. A desire and an ability on their part to be satisfied. A way for the parties to communicate something to exchange market: people with the desire and ability to buy a specific product -- > ultimately all people who markets everyone! What is marketed goods, services, and ideas. Social marketing is prevelant today designed to influence the behavior of individuals by which benefits accrue to those individuals or to society in general and not to the marketer. Who buys and uses what is marketed both individuals and organizations. Ultimate consumers: people who use the goods and services purchased for a household. Organizational buyers: units such as manufacturers, retailers or government agencies that buy goods and services for their own use or for resale. It is very important to discover and satisfy consumer needs:
