Sociology 2172A/B Lecture : Advertising & Culture (1).docx
19 Apr 2013
School
Department
Course
Professor
Document Summary
Chinese panda commercials never say no to panda . Advertising reflects and helps to create culture. Can be looked at micro or macro level. Tv- including ads, poses serious damage for all cultural production including art, literature, science & philosophy. Brain waves are lower watching tv then when in a coma. Advertising has helped create a false reality . Manipulation and absorption into society: no strong evidence that people are apathetic. Soft drink you"re drinking when your 12, will be your soft drink for life: influence is very slow and inconspicuous. Changes affect how we talk, dress, act, etc. Eg. words kleenex is a brand name but people ask for it when they need a tissue. Cool hunting figure out whats cool statistically speaking, most of us are not cool cool between 8-24 cool predicts the future invisible substance that can make a particular brand fantastically. Alpha consumer idea that not cool people will follow them.
