SOCIOL 2S06 Lecture Notes - Harry Braverman, State Capitalism, Monopoly Capital
19 Apr 2013
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Document Summary
Neo-marxian theory and monopoly capitalism: changes in the capitalism. Difference was present in terms of organization. Comp cap based under existence of smll companies. Mono based under giant corporation (shift under org) Comp cap prices (small comp would compete to buy their products and offer lowest prices to convince pple to purchase their goods)(comp based on prices still exists but it"s a lil diff after the shift) Mono comp also based on sales (giant corp trying to get a bigger share of a particular market or specifically through more appealing advertising or packaging. Mcdonalds and burger king don"t compete over prices of fries but do over the adds they have to get pple to come buy their products. Pepsi and coke don"t compete over prices but rather advertising. Comp cap under the hands of entrepreneurs (they owned and controlled the companies, smll companies so could do all of that) Marxian theorist and writer wrote book called labour and monopoly capital)
