PSYC 395- Midterm Exam Guide - Comprehensive Notes for the exam ( 40 pages long!)

• School: Chico State University
• Department: Psychology
• Course: PSYC 395
• Professor: Dr.Miller- Herringer

Document Summary

Any factors that help people clear the persuasion hurdles will increase persuasion: the central route when people are motivated and able to think about an issue. Central route to persuasion -- happens when interested people focus on the arguments and respond with favorable thoughts. If the message offers only weak arguments, thoughtful people will notice that the arguments aren"t very compelling and will counterargue: the peripheral route. Peripheral route to persuasion focusing on cues that trigger automatic acceptance without much thinking. Occurs when people are influenced by incidental cues, such as a speaker"s attractiveness. Easily understood familiar statements more persuasive than novel statements with the same meaning. These two routes to persuasion one explicit and reflective, the other more implicit and automatic were a forerunner to today"s dual processing models of the human mind. Central route processing often swiftly changes explicit attitudes.