SMC219Y1 Chapter Notes - Chapter 11: Rita Hayworth, American Tobacco Company, George Creel
21 Apr 2013
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Henry ford in as early has 1914 announced that if he sold 300,000 model t"s that year, each customer would receive a rebate of . Public relations is very important for businesses, it creates favourable images for corporations, public figures, products, schools, and hospitals and associations. 3 ways make people do what you want them to do: 1) power, 2) patronage, and 3) persuasion. Power can be ruling by law or peer pressure. Patronage is a polite term for bribery, paying someone with favours or money to do what you want. Persuasion is the act of using argument or reasoning to induce someone to do something. Augustus caesar, in the first century had statues of himself made throughout the empire so that his image would be enhanced. Before 1900s, businesses thought that they could work alongside the press or ignore it. Then the industrial revolution arrived and industrialists began exploiting workers for large profits.
