SMC219Y1 Chapter 4: Chapter 4.doc

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Document Summary

Henry luce"s time & fortune magazines were well established. He travelled the world and met with people all over who wanted to talk sports with him. Eventually he gave in to the demand and created sports illustrated. It was one the earliest magazine that set the trend today for magazines to target a specific audience. Today magazines generate success by catering to their audience with articles and ads that reflect what readers want. Glamour by conde nast reaches over 2 million readers each month, top 10 women"s magazines. Parenting nation"s most successful family magazine targets primarily new parents and parents with small children. Maxim targets young adult males, had one of the most successful magazine launches ever when debuted in 1997. it was published by same company as. Magazines reflect the surrounding culture and the characteristics of the society. readers" lifestyles and needs change, magazines will follow.

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